A single minded focus on delivering positive returns, regardless of how financial markets perform.
We have two very clear investment objectives: not to lose money in any rolling twelve–month period and to grow funds at a higher rate than would be achieved by depositing them in cash. We conduct our own research, actively manage investments, and operate freely, unconstricted by benchmarks. Our approach is conservative, tried and tested. It isn’t for everyone. That’s why we seek to build genuine partnerships with financial planners; those who understand what we do and where it could work for their clients.
We offer financial planners something that is deliberately different.
We offer a distinctive approach which focuses on producing consistent returns and not losing money, by striking the right balance between risk and reward, while avoiding the explosive ups and downs of the market cycle.
We have always tried to focus on our clients’ best interests.
We take our responsibilities with peoples’ money very seriously. We do not reward our people on either investment performance or the quantity of assets they manage, so every decision has the client’s best interests at heart.
Each client will also benefit from direct access to their portfolio manager, who make the investment decisions, as we believe this makes them much more accountable for their actions.
Our people are committed to building relationships for the long-term.
Ruffer is a partnership. Senior staff share in the long–term profitability of the firm, so they are interested in investment returns and client relationships that are sustainable over the long haul.
Over 280 people work at the firm in London, Edinburgh, Hong Kong and Guernsey and as at 31 December 2017 we had £22.0 billion in assets under management.
Unlike many wealth management firms, Ruffer is a partnership. This structure directly aligns our interests with those of our clients. Senior staff at Ruffer share in the long–term profitability of the firm, so they have a vested interest in ensuring our investment returns and client relationships are sustainable over the long haul.
A DELIBERATELY DIFFERENT APPROACH
Your clients like making money, and hate losing it.
Most will hate losing money more than they like making it.
At Ruffer, this shapes our investment philosophy, and the way we invest.
Our focus is on capital preservation and prudent growth, not chasing short-term fads or trends.
Since we began in 1994, our investment process hasn’t changed. For over 20 years, it has delivered solid returns well ahead of cash and UK equities. More importantly, it has protected our clients from market crashes, including the bursting of the dot.com bubble and the credit crisis.
We are investors, not financial planners.
Our aim is to build relationships with financial planners that allow both you and us to focus on what we do best. These relationships must be built on trust and mutual respect, for the long term.
Some advisers appoint us as a discretionary investment manager. Others prefer to invest some or all of their clients’ assets in a Ruffer fund, providing valuable diversification, and helping control risk. Advisers across the UK see our multi-asset approach as an attractive alternative to volatile equity markets.
THE RUFFER INVESTMENT OFFERING
When creating portfolios, we seek to strike a balance between investments that should prosper when financial markets are favourable and those that provide shelter during market downturns. We hold growth assets, such as equities, in favourable conditions and for protection we deploy a combination of conventional and index–linked bonds, currencies, commodities and derivatives.
We don’t try to time markets, we always maintain a blend of offsetting themes within our clients’ portfolios. This is central to our investment approach, helping us to deliver respectable returns during good times and bad.
We see cash as the true benchmark, because it involves no hazarding of capital and there are no fees to be paid.
Our discretionary investment management service is the appropriate solution for financial planners seeking to outsource the day-to-day management of their clients’ investments.
Each client has a dedicated portfolio manager at Ruffer, who would work closely with you, as part of a personal and professional service.
RANGE OF FUNDS
As a financial planner using our funds, you can have a dedicated point of contact at Ruffer, offering you hands-on support and access to our investment team.
Our flagship fund is the LF Ruffer Total Return Fund. The fund follows Ruffer’s investment philosophy and process and has been risk rated by Defaqto. It has been managed by David Ballance and Steve Russell since 2006.
We also have three other vehicles that offer different expressions of our core approach; Ruffer Total Return International (which offers shares in a variety of currencies), Ruffer Investment Company Limited (which offers shares that trade on the London Stock Exchange) and the Charity Assets Trust (a common investment fund designed to meet the specific needs of eligible UK charities).
MEET THE RUFFER TEAM
Business Development Manager
Joined Ruffer in 2017, having spent five years at Standard Life Aberdeen in a variety of business development roles focused on financial advisers. He studied history, initially graduating from Exeter University in 2003 and then latterly Imperial College London. Following this he spent seven years as an officer in the British Army.
Business Development Manager
Graduated from the University of Nottingham with a degree in philosophy. He became a member of the Chartered Institute for Securities & Investments, after completing the Private Client Investment Advice and Management Paper. Josh joined Ruffer in 2010 and worked in product management before his current role.
Striving to be a responsible investor.
We actively integrate environmental, social and corporate governance (ESG) issues into our investment process. For example, when we assess a company’s management team, we view the handling of ESG issues as an indicator of management quality. Over the long term we believe good practice is likely to support good corporate performance. In turn, this should support good returns for our clients.
We have used Ruffer funds and discretionary management services for over 18 years. The main appeal for clients has been their strategy to preserve capital, which has served our clients well over the long term and was particularly beneficial during the last two financial crashes.Steve Osbiston